Work

Work that ships to production in complex systems.

Every case covers the context, the decisions, and the outcomes, with real numbers. Some screens are adapted for confidentiality; the process and the results are the originals.

Projects

Professional

Design challenges

Explorations

01 · Professional work

Where I worked.

Marketplaces, B2B SaaS, and my agency years. Paid projects, with real teams and clients behind them.

3 projects

Marketplace2022 — 2026

Wolf — The JobSeeker app that accelerated a B2B staffing marketplace

Four years as Design Lead on a B2B staffing marketplace. I designed the JobSeeker app from scratch — the one that unblocked product growth — defined the component system, and shipped the AI-assisted job-request builder.

0 → productionJobSeeker app launched from scratch

5K–20KActive users on the platform

100+Staffing companies using Wolf

Construction Tech2019 — 2021

Outbuild — I joined to make marketing material and ended up designing the product

ProPlanner was a project-management SaaS for the construction industry, used by 40+ contractors across 8 Latin American countries. I was hired to grow the customer base with marketing material, took over the marketing function, and became the product designer — for the same product that would later make the leap to the US market.

$1MFunding round closed as I joined the team

40+Contractors using ProPlanner across 8 Latin American countries

2 functionsProduct and marketing, led in parallel

Agency2018 — 2019

LFI — From a temporary cover to designing for Chile's biggest brands

My first design studio. For just over a year I designed digital, brand, and print pieces for more than ten brands across banking, government, education, healthcare, energy, and retail. Among them: Scotiabank, Walmart Chile, Clínica Alemana, and Marca Chile. The biggest assignment: close to 90% of the signage and print material for the Scotiabank Tower.

10+Brands served across banking, government, healthcare, retail, energy, education, and wine

90%Of the signage and print material for the Scotiabank Tower

Pixel → buildingDigital, print, and signage design in one role

02 · Design challenges

Time-boxed briefs.

Design exercises with a fixed deadline. They show how I work under pressure and how I prioritize when there isn't time to polish everything.

1 project

B2B SaaS2026 — 2026

StockAI — Replenishment reimagined: from manual setup to AI-driven decisions

A 4-day Senior Product Designer challenge. A full redesign of the replenishment flow in a retail-intelligence SaaS — from a manual 2-step form to an experience where AI proposes, the user decides, and the system executes. Goal: 25 min → under 5 min per decision.

25 → 5Min per decision (goal)

+60%Replenishments per user / week

>70%Target AI acceptance rate

03 · Personal explorations

Hypotheses with no client.

Concepts I started on my own to test ideas, with no commercial pressure. I validated them with real interviews, and I show them for what they are: explorations.

3 projects

Concept2021 — 2021

Astros — A group travel plan that lives in one place

A personal concept: an app for planning group trips with a measured social layer, built to coordinate with friends without becoming yet another social network. I designed the whole thing, start to finish, on my own.

ConceptValidated with 8 interviews

12Screens designed

iOS & WebCross-platform

Concept2021 — 2021

DeliveryNow — More sustainable delivery without asking the user for effort

A mobile concept exploring how a delivery app can nudge more sustainable choices — less packaging, batched orders, local producers — without sounding like a lecture.

ConceptValidated with 5 users

9Screens designed

iOSMobile design

Concept2022 — 2022

PlannyMe — A calm planner, not productivity as a sport

A mobile concept for a personal planner that steps away from the language of aggressive productivity. The idea is to help build habits calmly, instead of squeezing every minute out of the day.

ConceptValidated with 12 interviews

8Screens designed

iOSMobile design

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